Media release on dieting and weight loss, Help us contact the health desk of all media.

Media release on dieting and weight loss, Help us contact the health desk of all media


For Release:
12/26/2007

contact: Erwin Posner
248.356.6660

Email: brownbagdiet@gmail.com

PHARMACIST ISSUES CHALLENGE FOR THE NEW YEAR TO EVERYONE WHO IS OVERWEIGHT.

Lose one pound by January 21, or remain wallowing in your own grease.

Erwin Posner is the author of "the Brown Bag Diet" – Tips & Clues for Dieter’s From the Pharmacist’s Notebook". He is looking for one million people to make a New Year’s resolution to start losing weight by losing one pound by January 21st. He calls this program his "One-in-a Million-Challenge" project because each participant will be the "One-in-a- Million".

Posner is doing more than just issuing this challenge. He is offering help. He is putting his book, ("the BBD") on his blog, BrownBagDiet.blogspot.com. Every week he posts information from his book that includes his tips and clues, charts, unique dieter’s flash cards and links to other solid information. All this help is geared to keeping the "Brown Bag" dieter compliant with his or her diet program.

"The secret of successful dieters", says Posner, "is their sustained compliance with their diet regimen. The "BBD" program helps keep the dieter compliant". He says that the whole subject of obesity was one that was always included only when discussing other disease paths IE: hypertension, diabetes, arthritis etc. Only recently has obesity been considered a disease of its own.

To date the "Preliminary Principles and Precepts" on which the "BBD" is based have been posted to his blog site. The tips and clues are coming in January.

When asked if he thought his statement about wallowing in one’s own grease was provocative, he said. "It was meant to be. Sometimes we need to be shocked into action. Losing weight to improve health and appearance is worth withstanding the shock. Let’s face it. Some will say holiday time is a time for waistline expansion. OK. But I venture they needed to lose weight long before the holidays."

The kickoff for the one million-pound challenge begins January 1, 2008. That’s when the real push will be on. One million people pledging to lose at least one pound is going to be noticed. That’s a lot of weight off everyone’s shoulders and other places too. Want to be "One-in-a- Million"? Then lose a pound and make the claim.

Everyone who signs onto the "BBD" blog is asked to send this blog address to all of the people on their email lists. Since 67 to 75% of North Americans need to lose weight it’s a good bet those people are prime targets for this program as well.

What’s in it for Posner? "About 15 years ago I began to collect notes on the subject of dealing with weight problems. I thought obesity would be an area where counseling by pharmacists could make a real difference. I searched for a pharmaceutical company to sponsor my book. There was interest but no offers".

"Then I realized the internet was the key. This is the place where the "BBD" program can reach the most people and do the most good. I'd like to do for dieters what Col. Sanders did for buckets of Chicken".

If you’d like more information about this topic, or to schedule an interview with Erwin Posner, please call him at 248.356.6660 or email brownbagdiet@gmail.com

End

News for Dieters: the BEST DIET program, the BrownBagDiet blog will now post 2 to 3 times a week.

I've been asked to post to the Brown Bag Diet blog more than once a week which is the frequency I began. I've agreed to increase postings to twice or three times a week. I hope that helps those that use the postings to boost their incentives to get on and stay with their diet programs. Let me know how this helps you.

In the last post I said, " If you follow the rules of the Brown Bag Diet you'll lose weight". I can say that because I've been there and done that. I developed the program but I won't mislead you by telling you that dieting to lose weight is simple. It is never simple. However it is something that anyone who is determined can do. You can do it just like I did and it won't take heroic measures to be successful.

I accumulated weight over the years. It didn't just happen suddenly. Most of it was gradual. Whenever I found myself buying new larger size pants or the next shirt size I would resolve to lose enough to return to the weight I had been when I made my last resolution. But the resolutions were just paper promises to myself that I wasn't keeping.

Finally at a medical checkup my doctor told me my blood pressure wasn't being properly controlled, my cholesterol count was over the in bounds line and my load bearing joints, (knees and hips) were taking a beating.

As a pharmacist, most of my work is done while standing and my knees and hips were feeling the pain of lugging around those extra beefy pounds. My doctor said, "You probably won't do anything about it but I'll write you a prescription for something to help you lose weight anyway".

Well those were fighting words. You know how the average American responds when he's told he won't be able to do something? His response is, "Oh Yeah?" And so was mine.

Even though I hadn't followed through on previous resolutions to lose weight, this time I was determined to find a plan that I would stick with. I wanted to show that ignorant doctor he didn't realize who he was talking to when he said I probably wouldn't do anything about being over weight. I needed to lose roughly forty pounds and I was going to put a dent into that goal before I returned to his office for another cholesterol test.

There's more to this story but I promised to tell you the basic guiding principles of the Brown Bag Diet so I will begin with the first three:

1. Take on the effort of reaching your weight loss goals, one day at a time.

2. Pre-plan each day's meals (either the night before or the day of)

3. Pack your meals literally or figuratively in a brown paper bag. (Naturally if soup is on that menu it would be difficult to accommodate it in a small paper bag).

Tomorrow I will conclude my personal story and continue telling you about the other basic principles that make the Brown Bag Diet so successful.

I hope all of you are still recruiting partners who pledge to lose at least one pound so we can find a million dieters that together will lose at least One Million Pounds.

Our blog address is: http://brownbagdiet.blogspot.com/ Pass it around.

Check out our new Brown Bag Diet T shirt at

http://www.cafepress.com/cp/prod.aspx?p=brownbagdiet.200447395

See you tomorrow.