Media release on dieting and weight loss, Help us contact the health desk of all media.

Media release on dieting and weight loss, Help us contact the health desk of all media


For Release:
12/26/2007

contact: Erwin Posner
248.356.6660

Email: brownbagdiet@gmail.com

PHARMACIST ISSUES CHALLENGE FOR THE NEW YEAR TO EVERYONE WHO IS OVERWEIGHT.

Lose one pound by January 21, or remain wallowing in your own grease.

Erwin Posner is the author of "the Brown Bag Diet" – Tips & Clues for Dieter’s From the Pharmacist’s Notebook". He is looking for one million people to make a New Year’s resolution to start losing weight by losing one pound by January 21st. He calls this program his "One-in-a Million-Challenge" project because each participant will be the "One-in-a- Million".

Posner is doing more than just issuing this challenge. He is offering help. He is putting his book, ("the BBD") on his blog, BrownBagDiet.blogspot.com. Every week he posts information from his book that includes his tips and clues, charts, unique dieter’s flash cards and links to other solid information. All this help is geared to keeping the "Brown Bag" dieter compliant with his or her diet program.

"The secret of successful dieters", says Posner, "is their sustained compliance with their diet regimen. The "BBD" program helps keep the dieter compliant". He says that the whole subject of obesity was one that was always included only when discussing other disease paths IE: hypertension, diabetes, arthritis etc. Only recently has obesity been considered a disease of its own.

To date the "Preliminary Principles and Precepts" on which the "BBD" is based have been posted to his blog site. The tips and clues are coming in January.

When asked if he thought his statement about wallowing in one’s own grease was provocative, he said. "It was meant to be. Sometimes we need to be shocked into action. Losing weight to improve health and appearance is worth withstanding the shock. Let’s face it. Some will say holiday time is a time for waistline expansion. OK. But I venture they needed to lose weight long before the holidays."

The kickoff for the one million-pound challenge begins January 1, 2008. That’s when the real push will be on. One million people pledging to lose at least one pound is going to be noticed. That’s a lot of weight off everyone’s shoulders and other places too. Want to be "One-in-a- Million"? Then lose a pound and make the claim.

Everyone who signs onto the "BBD" blog is asked to send this blog address to all of the people on their email lists. Since 67 to 75% of North Americans need to lose weight it’s a good bet those people are prime targets for this program as well.

What’s in it for Posner? "About 15 years ago I began to collect notes on the subject of dealing with weight problems. I thought obesity would be an area where counseling by pharmacists could make a real difference. I searched for a pharmaceutical company to sponsor my book. There was interest but no offers".

"Then I realized the internet was the key. This is the place where the "BBD" program can reach the most people and do the most good. I'd like to do for dieters what Col. Sanders did for buckets of Chicken".

If you’d like more information about this topic, or to schedule an interview with Erwin Posner, please call him at 248.356.6660 or email brownbagdiet@gmail.com

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